Case Study, Project Boomerang

Our client, a global organisation with circa 35,000 employees, was keen to understand the sentiments of previous senior staff members.

The organisation planned to use this insight in order to establish an Alumni Program, as well as supporting future targets and improving company culture.

Parkhouse Bell approached a large number of previous employees and discussed their perceptions of the organisation. We captured and measured a range of alumni sentiments and created an effective rehiring pipeline of senior talent interested in rejoining the business.